Course Code: 001

This is one of the most sought after courses in the academic arena and the combination of theoretical ideologies of the principles of management and practical hands-on experience in the form of industrial interaction gives the student an edge over the others when it comes to employment.



Emphasis is given to skill development, competency development, job learning and professional attitudes. It gives more practical exposure to the students along with class room theoretical knowledge of business and industry. The course provides the wide option of electives with emphasis given on constant soft skill development. Course helps the students to take up the responsibility of full line of marketing function, human resource management of a company with special reference to SME sector.


1) RISM : 90

2) RIMS : 60

3) RFGC : 60


Bangalore University

Course Benefits

1) Practical Exposure – In the form of industrial visits and projects

2) Course methodology differs significantly from the traditional type

3) More emphasis to realistic learning

4) Emphasis on ethical practices

5) It enables students to take up initiatives and responsibilities in various fields

6) Develops Leadership Qualities


    • Fundamentals of Accounting
    • Business Organization and Environment
    • Quantitative Methods for Business
    • Market Behavior & Cost Analysis
    • Management Process
    • Financial Accounting
    • Organizational Behavior
    • Production and Operations Management
    • Environmental Studies
    • Soft Skills for Business
    • Corporate Accounting
    • Human Resource Management
    • Services Management
    • Corporate Environment
    • Computer Fundamentals
    • Business Research Methods
    • Marketing Management
    • Financial Management
    • Business Regulations
    • Cost Accounting
    • Indian Constitution
    • Entrepreneurial Management
    • Computer Applications in Business
    • Banking Regulations & operations
    • Corporate Governance
    • Management Accounting
    • International Business
    • E-Business
    • Income Tax
    • Strategic Management
    • Project Report & Viva-voce


    • Human Resource Management

    • Employee Welfare and Social Security
    • Strategic HRM
    • Organizational Change and Development
    • Compensation Management
    • Finance

    • Advance Financial Management
    • Financial Markets and Services
    • Investment and Portfolio Management
    • Stock and Commodity Markets
    • Marketing

    • Consumer Behavior
    • Advertising and Media Management
    • Brand Management
    • Retail Management


    • Well established Business Lab
    • Business Journals
    • Well established Library
    • Audio Visual Class Rooms
    • ED Cell
    • Industry Oriented Projects

Getting Started

Students seeking admission to the BBM program must have passed Pre-University/Higher Secondary/10+2 examinations or equivalent of any recognized Board or Council in any discipline.





Prof. Shubha A.
Phone: +91-80-65687563/64/65
Mobile: 9731000317 and 8095491949